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Ogilvy & Mather Explore ‘New Space Economy’

Ogilvy and Mather, a NYC based advertising, marketing, and PR agency recently tweeted an announcement. “We’ve partnered with the New York Space Alliance (NYSA) to brand the final frontier.” “Most companies are outer space companies. They just don’t know it yet.”, commented Ben Levine, Ogilvy & Mather NY account director. 

In an interview with Ad Week, Levine explains his agency’s new fascination with all things happening beyond our own fragile atmosphere. He believes that more businesses will soon enter outer space. Ogilvy & Mather wants to assist in getting them there as fast as possible. The agency has been going through a series of restructuring that encourages employees to explore their passions and go after clients they haven’t in the past.

The best ideas just happen organically and Ogilvy & Mather can attest to this. Their “space race” started in a company Slack group. This was a place where international co-workers shared mostly, “cosmic GIFs and puns” until it created a phenomenal and unexpected partnership with NYSA. As an agency, having such big goals actually increase employee motivation and productivity.

“The idea that we are going to be sending people into space and living there provides great fodder for creative work and makes us think differently,” Levine said. “It’s not just beneficial to the people who we now work with but also to many potential clients.”

Ogilvy has developed a new visual identity, online presence and subway print campaign for the “astropenuership” organization that empowers entrepreneurs in the global space economy. The agency even held a panel for NYSA space enthusiast to come and discuss the “new space economy” and address some pressing issues. “There can be no bigger challenge than branding space.”

“Outer space is the literal final frontier of marketing communications.” You can read more about Ogilvy & Mathers exploring the space economy here.

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