Imagine as a consumer, you message a company with a question you have about a product or service. You don’t end up buying anything, but you are somewhat bought into the company as you initiated contact with them first. Later, you are messaged by them offering a discount on your next purchase. You have just received a sponsored message!
In November 2016, Facebook introduced Sponsored messages. Sponsored messages allow brands to pay to message users directly. The only catch is that the user must have already initiated a conversation with the brand. There was skepticism when sponsored messages were first released, as they were thought to be annoying like push notifications. However, the sponsored messages prove to be less invasive and annoying, and more influential than push notifications. Sponsored messages can be a great tool to remarket customers back to your brand! Learn more here.