The Blog

StrataCast, Episode 1

The time has come at StrataBlue…we’ve started a podcast!

Led by one of our social media account managers, Chelsea Tuttle, we will have a new podcast each month for you in which we interview industry experts across all digital marketing fields to give you some insider information.

For our first podcast, we decided to dive into the subject of marketing automation since we recently partnered with Marketo. According to Marketo,  marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. IDC predicts that the overall market for automating marketing will grow from $3.2 billion in 2010 to $4.8 billion in 2015.

Marketing automation is no longer only for large businesses, but can be beneficial to businesses of all sizes to help lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention and marketing ROI measurement. Find out why we at StrataBlue believe in the power of marketing automation for your business in our podcast below, and check back next month for the next installment!