So, here’s the deal. Social media can be pretty fickle, even for an innocent pastry company like Cinnabon. No matter how you spin it, who you are, what you do, it can always come up and bite you if a few people take it in an unintended way. Even if you are a sweet, delicious treat. This is something that we all buy into as we take part in this business. However, was this tweet really malicious? Or did the public take something and run with it? Read what went down and let us know what you think.