The Blog


Apple Is Bugging Users Until They Upgrade

Apple is known for always trying to release the latest & greatest technology. They release a new iPhone every year and, if it was up to them, users would be forced to get the newest phone. We’ve seen this in ways they run the business—not allowing older generations of iPhones to use certain apps, changing the charger, and not supporting old generations. Now, Apple is taking their efforts a little further…they are nagging people with pop-ups to upgrade.

Users with older generations of the iPhone have been receiving pop-up notifications in the app store asking them to upgrade. There is even a link saying “Upgrade Now.” These ads seem to be triggered by Apple’s “overwhelming dependence” on iPhone sales and their slowing growth each quarter.

Will these ads work? We don’t know yet, but my guess is yes. Yes they will.