Consumer behavior is changing and it’s changing rapidly. Today’s consumers are always connected and, as a result, marketing strategies are changing. Now, mobile advertising accounts for 30 percent of all digital advertising dollars spent. This resulted in a revenue of $8.2 billion for the first half of 2015, more than a 50 percent increase from the first half of 2014. And mobile isn’t the only market showing significant growth. Social media has reached $4.4 billion in the first half of 2015 and digital video reach $2 billion. As more and more advertising switches to digital, will this growth slow?
At least for the next few years, it doesn’t look likely.
