It’s no secret that video is increasingly popular across social media platforms. Facebook generates 8 billion video views on average per day. And people tend to spend 3 times longer watching video that is live compared to video that is no longer live. Facebook is expanding its live video efforts, but the truth is, it’s a difficult task to take on. Live streaming high-quality content is actually extremely difficult. Facebook is looking to expand their efforts by offering broadcasters to include ads in their live streams. The broadcaster will earn some of the ad revenue while they take a break from streaming. Do you think this will help Facebook increase live video usage?