The most aggressive force in ad-blocking technology is pitted against the world’s mightiest social network. The stakes have never been higher for both parties. And there seems no end in sight, as Adblock Plus continues to attack Facebook with the bloody ferocity of a Mongol horde.
Facebook has said it is determined to vanquish the ad blockers, working around the clock to bypass their software and ensure its ads are seen by its billion-plus users worldwide. But Adblock and other players are digging in, promising to weaken Facebook’s advertising stronghold.
And marketers, publishers and users are getting caught in the crossfire