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The Powerfully Timid New Trend in Color

One of the hardest tasks of any campaign is simply grabbing the attention of the intended audience. Choosing color can be an even more daunting task than determining the actual copy. Not only that, but what is attractive to consumers changes constantly. Well, let us introduce you to the latest trend: pastels.

Gone are the days of bright and loud visuals being the key to winning a consumer’s gaze. Amazingly enough, it is now pastels that dominate the advertisement game. The subtlety of this quiet and calm trend is harder to learn than one might expect.

Take a page from designer Sallie Harrison’s page and get on that soft-hued train.