Today, Facebook launched another clone of Snapchat with its stories feature. Similar to Snapchat, Stories also has an in-app camera with filters. Facebook’s product manager, Connor Hayes, wrote that the goal for the various platforms of sharing will allow our community to be “more open and connected.” But for some users, it just feels like Facebook is being a copycat.
The war between Facebook and Snapchat isn’t new. In 2013, Facebook offered to buy Snapchat for $3 billion. But Snapchat’s Co-Founder, Evan Spiegel, turned it down. Although their user base is significantly smaller than Facebook’s, Snapchat has proven that connecting users in new and authentic ways can be successful. The company went public last month, and investors are skeptical on if it can compete as its stock price has lowered from its IPO of $24 to $17. Do you think Snap can compete, even as Facebook clones its pioneered stories feature?