Have you ever been watching TV, and a commercial comes on, and you changed the channel just to avoid it? Or been listening to the radio and hear an ad begin to play then reflexively switched to your second favorite station? We are living in a world where we are constantly surrounded by advertisements, campaigns, digital marketing, and so on, all begging for the attention of consumers. The marketing industry is pretty much running the show in this day and age. Our customers are evolving with the marketing industry, though, and beginning to avoid a break from their entertainment at all costs. With the advent of this new skill, we need to learn how to create even better content, funny content. Content can’t compete these days unless it’s funny, according to the Hustle.