The holiday season seems to be riddled with sales, sales, and more sales. Is this really going to build customer loyalty? No, not at all. It will be fleeting attention from bargain shoppers. The season of giving has become the season of buying, so why not switch your message? This is exactly what Predictable Profits is suggesting. Show your customers how much you really care about them as people, not just as a number or demographic. This holiday season, utilize these three ideas and you will gain loyal customers for life
