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The Indy 500 Leverages Social Media for the Ultimate Fan Experience

What comes to mind when you think of spring?

Birds chirping, lawnmowers running and flowers blooming are all signs that warm weather is here to stay. In Indiana, it’s not spring until you hear the sound of race cars at the Indianapolis Motor Speedway. If you’ve never been to the Indy 500 I suggest you put it on your bucket list. Don’t worry if you can’t make it this year though, because the Indianapolis Motor Speedway does a fantastic job of bringing you all of the action throughout the month long event.

Let’s start with their Facebook page. May is obviously their busiest month, but even during their non-peak times they are updating their page frequently and getting some impressive engagement. During the month of May, the page is updated at least once a day with what is going on at the track and upcoming events as well.

The IMS takes advantage of the customized tab feature with links to their Instagram account and a collection of videos, as well as a Livestream where you can watch many of their events in real-time.  Even with over 150,000 fans, they are great responding to comments.

Now let’s check out their Twitter account. My only complaint about their Twitter feed is the lack of tweets with photos. We all know how important visuals are with Twitter now and they are definitely missing a big opportunity to showcase the drivers, cars and facility.

On the other hand, they are tweeting frequently throughout the day as well as retweeting and engaging with their followers by answering questions and holding contests. They use social media to alert their followers with weather updates because there is nothing more unpredictable than Indiana weather.

Moving on to their YouTube channel, which they have been doing a great job with this month. It is updated each week, but most importantly: the videos are short. None of the videos uploaded are over five minutes, with the average length being between one and two minutes. They give a rundown of each day’s practice for everyone who couldn’t make it out to the track as well as insightful interviews. The onboard videos let you experience the track through the drivers’ eyes.

Whether you are a fan of racing or not, I suggest you tune into the Indianapolis Motor Speedway’s social media this Sunday. Don’t worry about having to jump around to their different social media platforms; their website has put together a fantastic multimedia social media stream. I would love to hear your thoughts on their social media presence. Let’s connect on Twitter.