Brands are ready for their close-up now that Instagram enabled zooming.
This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users.
Of course, with any update, brands are bound to experiment, like they’ve done with every new feature such as slow-motion effects, filters, the first videos and the recent introduction of Stories.
