The Facebook Family of apps is growing! It’s time to open up that App store and check out Facebook’s newest member – Local. Facebook wants to be the only platform you will ever need. The newest application, Local, could be bad news for Trip Advisor, Yelp, the like, and possibly even apps like Ticket Master and Live Nation!
Local is your go-to place to discover events in specific areas or nearby. The application pulls in local business information and events on Facebook. Local will be an aggregate of data from over 70 million business pages including reviews and check-ins. Once on the app, you can view recommended bars, restaurants, and attractions. You will also be able to look at the map and see nearby friends (Surprise Surprise just like SnapMap).
“The new app, Facebook local, helps you easily find what to do, where to go, where to eat, or what you need- all recommended by the people you know and trust,” said Aditya Koolwal, product manager at Facebook in a statement according to AdWeek.
The app makes it easier to get directly to events, instead of having to go through Facebook itself. As you can see in the image below, there are a lot of filters you can use in your event search, or you can just click “for you” and view recommendations. My personal favorite part of the app is the map – where you can see what events are closest to you. Say it’s Friday and you wanna go out – but wanna make sure the Uber is short and cheap than this is the app for you to find the closest nightlife by you.
Interested in reading more stories like this? Stay up to date with the digital marketing world and sign up for our weekly newsletter!