The Blog

Live Video: Should Your Company Use It?

With the launch of Facebook’s Live Video, users have the opportunity to share experiences in real time. Live streaming can also be a great tool for businesses. It will make you stand out from competition, and allow users to be more interactive.

Facebook offers great tips for users, especially if you’re a first-timer. Some of the best tips include:

  • Let your followers know ahead of time that you will be going to broadcast live
  • Write a descriptive and compelling message about what you’re going live about to attract viewers
  • Engage users even more by responding to their comments and questions
  • And of course, make sure you have a strong internet connection!

For businesses, you can use Facebook live to show behind the scenes work, such as a product demo or dinner being cooked in the restaurant kitchen. You could also use it during a time of celebration or launch of a new product. Social Media Examiner has other tips for businesses looking to live stream. Check it out! Can you think of opportunities for your business to use live streaming?