There’s a new objective in town. In late October of last year, Facebook rolled out with a new campaign aimed at advertising to people near your business. Local Awareness Ads appear on the news feeds of people within a specified radius of your business. Learn how to set-up your own Local Awareness ad using my steps below.
To get started setting up a Local Awareness Ad, select the objective on the Facebook advertising page that reads “Reach people near your business.” From there, choose the Facebook page that you would like to advertise with. In this how-to I will be creating a Local Awareness Ad for StrataBlue. Once the page is selected, you will be sent to the page to set-up the ad.
Choose Your Audience
Who do you want to see your ads? Simply enter the address of your establishment and Facebook will prompt you will a map. Next, select the mile radius that you would like people within that area to see your ad. Think about details of your location. If your business is far from other businesses or residential areas, I recommend having a large radius of up to 15-20 miles. But if your business is in close proximity to other businesses I recommend using the 1-10 mile radius. Next select the age range of who you would like to see your ad. Then choose gender.
Choose Your Budget
How much do you want to spend? If you are familiar with Facebook advertising you will notice that Local Awareness Ads only operate on a Lifetime Budget scale. A Lifetime budget is a set amount that Facebook will spend over the duration of your ad set. Facebook won’t spend over or under the amount you choose.
Select the time frame of when you would like to have your ad run. This is totally up to you and your client’s needs.
Tip: When selecting the dates to run your ad, keep in mind special events going on in your area where people will be traveling out of their town to yours. Local Awareness Ads are great for hooking out of towners to visit your business.
Choose Your Images + Text
Now it’s time to great creative! Choose up to 6 images either uploaded from your computer or from Facebook’s Shutterstock stash.
Note: Because this is a Facebook paid advertising, the 20% text rule still applies. All Local Awareness Ads images with more than 20% text will not be approved.
As for the text of the ad, make sure it’s something engaging with a call to action. For example:
“Come get all your pet supplies for a great price at Bob’s Pet Store.”
“Come try one of our 105 flavors of ice cream and frozen yogurt.”
“Kip’s Market is the place for quality produce at unbeatable prices.”
Next you will need to create a Headline. As you can see, I just used the business name, StrataBlue to fill this spot. The headline text is meant to grab attention and tell what your ad is about.
Currently, the only call to action available is Get Directions or none. Facebook will automatically default to Get Directions call to action button. There is also additional space under “Show Advance Options” to include text if you wish.
All you have to do is click Place Order and your ad is ready to run!
Now imagine your potential customer’s scrolling through their Facebook News Feed as they are figuring out with to do for dinner tonight and all of a sudden your ad pops up. Or they’re walking around the mall and see an ad for your small boutique located outside of the major department store. Local Awareness Ads are the digital billboards of Facebook. They are excellent for small businesses to be seen and heard by their local clientele.
Interested in what Local Awareness Ads can do for your business? Contact us today.