Amongst a digital marketing world where companies are constantly trying to outdo each other and advertise in the newest and greatest way, the banner ad seems to be dying. There’s a reason why the term “banner blindness” is around. Soon, it’s expected to lay alongside the popup ads in the digital-marketing graveyard.
But what if the banner ad isn’t dead? What if there was still hope for this humble little ad? The reason banner ads haven’t been successful is because of the lack of creativity going into each. Advertisers are rushing through these ads, aware that they are likely going to be ignored or blocked anyway. However, if publishers got creative again and produced content that consumers want to see, the banner ad could stay alive.