In efforts to drive better second quarter results, Snapchat incentivizes ad buyers with varying discounts and coupons. The levels of incentives and details vary between media agencies, however, Snapchat did not comment regarding its offerings. Snapchat incentives want ad buyers to use the platform for its brands. Is it working?
Snapchat hopes to leverage itself as an ideal option outside of Facebook and Google. But even more importantly, Snapchat is hoping to make gains after a less impressive first quarter. Snapchat incentives for ad buyers may help ad revenues and turn around prospects of the platform’s success. Learn more about what they’re offering and let us know what you think!
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