Valentine’s Day is just around the corner, and so will the advertising for deals and gifts for your special someone. Facebook and Instagram advertising can be successful platforms in promoting products. But the audience for Valentine’s Day is a little different from other holidays. Targeting and timing for Valentine’s Day effectively is crucial, as this special holiday is celebrated by about half of the American population. Whether its targeting by gender or relationship status, understanding your audience and what they want will help determine what to promote to them and how. For example, Pinterest is a popular platform women use for gift ideas. Promoted pins could put your gifts in the customers minds and send them to your site. The timing of promotions is key, as some consumers buy early while some wait til the last minute. Learn more about optimizing Valentine’s Day ads here.