The Blog

smartphones

Tiny but Mighty

We love our phones. We all know this, right? They hold our lives in their delicate little glass bodies and have a hold on us that borders on absurd. This relationship between people and their smartphones provides a unique opportunity for marketers.With consumers interacting with their phones around 150 times a day in what some call “micro moments”, marketers essentially have access to their audience 24/7. This gateway has been brought about by the dependence felt between many people and their devices. Take a look at what this could mean for you and your audience