Voice search is on the rise. It is a technology which allows users to make online searches by speaking queries on a mobile device or computer. By 2020, it is estimated that 50% of searches will be performed by using voice, and currently 40% of adults use voice to make searches once a day.
Many people are leaning towards voice searching because it’s faster than using a website or an app. Humans can easily speak 150 words per minute compared to the meager 70 words per minute fast typers can achieve.
Voice search also offers people the opportunity to multitask. You can use it while watching TV, cooking, and even when driving. In fact, 52.8% of people make voice search while driving. And with time, this will probably bring an end to the dangerous act of texting while driving; not that searching for information verbally while driving isn’t dangerous, but it’s much safer.
With such stats, businesses have got to start learning how to optimize their websites for voice search in order to tap into this new trend. And there is no better time to do it than now when competition is still low due to its limited adoption.
Considering that many top companies like Google, Amazon, and Apple are greatly pushing for voice searches, it won’t be long before its adoption becomes widespread. Once this happens, making online purchases using voice, which most people seem to be somewhat uncomfortable with as of now, will become customary.
If you’re running an online business, it’s important to realize that this means voice search will have a significant impact on SEO as well. Having a professional that knows how to optimize your website for voice search is a very good way to stay ahead of your competition in terms of search engine optimization. Definitely consider looking through some reviews of online SEO experts and hiring a person that knows what they’re doing in this aspect.
You should also consider buying your own smart speaker if you don’t have one already and start researching to figure out what questions are normally asked in your industry and what answers are suitable for them.
You can do this by asking Alexa all kinds of questions and paying attention to the answers provided. This approach can help your business to be on top of the game once voice search queries become the new norm.
For more on voice search and its future, read the infographic below: