Is Anyone Out There?: Why Your Business Should Be Blogging

The practice of blogging has been around for awhile, but it’s still a crucial part of crafting a digital presence. So if you’re leery about starting a blog for your business; reconsider. Blogging can ultimately help engage with your potential customers and solve their problems. Below, I’ve listed a few reasons why your business should be blogging.

Before we get to the good stuff, let’s first review what a blog is. Blogging is a regular update to a website or web page. A blog is written in an informal or conversational style. Typically blogs are also arranged in chronological order; with the most recent post as the first one to be displayed. Blogs can also be written by one author, multiple authors or even anonymously written.

So why does your company page need a blog?

Establish Expertise

Sometimes it’s good to toot your own horn. A blog on your web page allows your business to show off its knowledge and it also makes it easier to help generate leads by showing that you know what you are talking about. Well written content demonstrates leadership in your industry. By writing about topics that resonate with your audience it shows your expertise, which will in turn build trust.

What are constant questions your customers ask you? These are great topics to blog about!

Beef Up Your SEO

If there is anything you take away from this post, remember search engines LOVE new content. In fact, it’s key to beating out competition for the same keywords. If you’re frequently publishing SEO friendly content on your website, you’ll be sure to rank higher than websites with static content.

If you want to take your blog to the next level, I recommend installing the Yoast WordPress SEO plugin or another appropriate SEO plugin that helps optimize your blog.

As a reminder, you don’t need to be an SEO whiz to create a successful blog for your business. Just always remember to use keywords for each post and categorize content into relevant topics. Keywords and topics are essential for Google and other search engines to find sought-after content.

Content Influences Social

Blogging creates a basis for your social media presence. By linking your posts and tweets back to a blog, this ultimately increases traffic to your website. More often than not, people tend to be more willing to click on a blog post through social media than just a post that links to your about section. This also opens the door to reach people via social media who want to learn more about your business through your blog and other various pages on your site. (Hello FREE advertising!)

Develop a Voice

Let your audience know what you’re all about. In today’s digital world, people are more likely to research a company on the Internet, rather than walking right in the front door and asking questions. A blog on your page can help create a place to talk about services and products you offer, comment on current news topics and even take a stance on current issues. On a blog, don’t be afraid to let your personality shine; people will appreciate that.

You’ve seen how blogging is essential to creating your presence on the Internet and beyond. So who’s going to write all the blog posts? You never know what hidden Hemingway may remain undiscovered in your company. If you aren’t ready to tackle this on your own, I recommend reaching out to a digital marketing firm that offers blogging services. These skilled experts will take this burden off your hands and help produce content that will get your name out there in the most optimal way.

Has blogging helped your business? What are some of the best blogging practices your company follows?