The Blog

Connecting the Dots: Social Media and Television Audiences

Facebook and Twitter have both made claims about their strong connection to television audiences. Until recently however, it has been hard to verify just how accurate their assertions really are.

Data from the Council for Research Excellence helps us put things into perspective. The infographic below visually displays their findings. According to the organization, this data was gathered from more than 78,000 mobile-app diary entries submitted by nearly 1,700 study participants representative of the online population ages 15-54.

This insightful information can help us understand the overlap between traditional television and new media audiences. Additionally, clever marketers can then coordinate their social media marketing campaigns to reach their target audience at the same time they are watching related or relevant primetime television. The compounding effect can be very powerful!

If you would like to brainstorm ways your company can benefit from strategically targeting social and television audiences, contact StrataBlue!