Facebook wants to be number one in video. In efforts to make their video tab more of a “YouTube-like experience”, Facebook is recruiting publishers to create video, live and on-demand.
This isn’t Facebook’s only efforts with video. They are also looking at funding two types of shows: 30-minute show segments owned by Facebook and four-10 minute show segments not owned by Facebook. Facebook publishers may be able to leverage their audience with content and boost video like Facebook is hoping. Facebook publishers include top dogs like BuzzFeed, Vox Media, Attn and Group Nine Media. Learn more about Facebook’s video strategy. What do you think?
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