Recently, Facebook decided to compete more directly with YouTube by adding a video section, including searchable videos. Now, just seven months later, Facebook is seeing an average of 8 billion daily views from 500 million users. This is up from just 4 billion views in April.
Facebook continues to capitalize on this growth and is trying to get more and more users away from YouTube. Will Facebook ever replace YouTube? Probably not. But they are taking away from Youtube’s market share and, for Facebook, that’s all that matters…for now.