This shouldn’t be too surprising to anyone, but now that the numbers are released we can clearly see the duopoly forming between Facebook and Google. Digital Context Next shared a chart showing the drastic increase in Google and Facebook’s ad share from 2004 to now. In 2017, Google and Facebook own between 60% and 70% of the total US ad share market. Google is the master of paid search and Facebook is the master of display. Together, they are the taking over the digital advertising sphere.
- Google’s organic ad revenue averaged 20% growth for 31 quarters straight & grew 22% in Q3 2017
- Facebook ad revenue grows 49% YOY
- Facebook’s mobile ad revenue $8.9 billion Q3 2017 – up 58% from 2016
- Facebook’s mobile ad revenue accounts for 88% of its total ad revenue
- In Q3 2017 Facebook’s cost per ad rose 35% & impressions served increased 10%
- Daily active users in Q3 2017 reached 1.37 billion – up 16%
- Facebook estimates it has more than 6 million active advertisers
- Instagram has more then 2 million active advertisers
- Q3 2017 total ad revenue = $10.3 billion
These numbers are huge! History has showed us the downside of conglomerations, will this be any different?Share your thoughts on the rising duopoly between Facebook and Google.
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