If The Face Fits

Imagine walking into a restaurant and being offered the exact meal and service you want based on how you look. Or having your medical records pulled up when a camera recognizes your face. Facial recognition technology is rapidly growing, and its uses can be considered advantageous or eerie depending on your point of view.

Many facial recognition technologies incorporate high-definition cameras with clever AI that can measure facial features. Measuring these facial features can help determine age, gender, and much more to help make inferences about what customers will want and buy. Facial recognition can be used for security and surveillance, personalized treatment of customers, and analyzing customer’s reactions. For example, KFC in China just revealed its first ever “smart restaurant” which uses facial recognition to predict what meal customers will purchase based on age, gender, and time of day. Click here to learn more about facial recognition testing. What do you think of this technology?